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Marketing Experts Offer Online Strategy
Phoenix Marketing Firm Promoting Wildlife Conservation The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of...
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Public Servants Selling Out Public Health
Corruption Killing Public Science, Public Health By Luaren McCauley, Common Dreams “Academic research and scientists in this country are no longer deserving of the public trust,” declared Marc Edwards,...
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Sustainability Consultant Calls Sustainable Palm Oil A Fraud
CSR Losing Credibility Over Palm Oil The sustainable palm oil industry is destroying biodiversity and the credibility of corporate social responsibility (CSR). In a rush to greenwash this fraudulent...
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PR Firm Says Mobile Dominating Digital Media
Communication Strategies Must Include Mobile Tactics Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are...
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Tips, Tools For Effective Advocacy Campaigns
Stakeholder Campaigns Critical To Policy Reform Grassroots movements continue changing the world in the face of corruption, cronyism and mismanagement. It’s a dynamic that needs to gain momentum now...
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Email Strategies Critical To Stakeholder Communications
Research Shows That Customers Prefer Email By Daniel Burstein, Marketing Sherpa The amount of channels available to communicate with stakeholders has expanded dramatically over the past decade and...
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America’s Most Influential Lobbyists
Lobbyists With The Most Influence Lobbying runs deep in Washington, DC. Thousands of law firms, associations and advocacy groups exert influence over public policy. Few have the ability to get things...
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Social Media Vital To Online Marketing
Facebook Dominates Social Media A majority of Americans now get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. In addition to...
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Best Practices In Public Affairs, Public Relations
Digital Marketing Integrating Stakeholder Communications Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of...
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Wastewater Reclamation Based On Outdated Risk Assessments
Alzheimer’s Disease On Tap Neurodegenerative disease is the fastest-growing cause of death around the world. The mismanagement of infectious waste is contributing to the epidemic. Dr. Stanley Prusiner,...
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Business Credit Report Impacts Branding
DUNS Number More Than A Credit Report Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are...
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Educators Stand Up To Legislators
Privatization Of Public Education The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective...
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Memes Add Fuel To Digital Communication
Social Media Refining The Art, Science Of Memes If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all...
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Teachers Protest Education Funding
Educators Standing Up To Legislators By Simon Romero, Jack Healy and Julie Turkewitz, The New York Times Thousands of teachers in Arizona and Colorado walked out of their classrooms on Thursday to...
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How To Build Search Engine Ranking
Content, Links, User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google...
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Neurodegenerative Disease A Public Health Disaster
Reforms Can Save Lives Editor’s Note: In April 2019, Dr. Stanley Prusiner published conclusive evidence that Alzheimer’s disease is a prion disease. The implications are far-reaching. It impacts 50-100...
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Special Interests Killing Endangered Species Act
Public Opinion Ignored The Endangered Species Act is the most important law in the United States for conserving biodiversity and halting the extinction of species. The Trump administration, aided by...
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Public Lands Under Assault By Private Empires
Watersheds Not For Sale The United States has about 640 million acres of public lands—an area more than seven times larger than Germany. If America needs a wall for defense, we need it around our...
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Best Practices In Crisis Communications
Public Safety The First Priority In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable...
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Avoid Common Marketing Mistakes
Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an...
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